Ask 
                  Murali
          Last 
            week's Q & A
             
                 
                  Q:  
                  My 
                  current assignment is Private Client Servicing - I am working 
                  for a Financial Powerhouse of our country and am into servicing 
                  High Net Worth Clients. This is my first job after completing 
                  my MBA. At the moment I am also being offered a chance of becoming 
                  the equity dealer of my branch and cater to the HNI''s. I just 
                  want to know whether taking this up would limit my career advances 
                  as this would lead to specialisations. I generally love relationship 
                  management ie building and creating relationships be it any 
                  line.Pls. advice
                   
                  Balaji 
                A 
                  : Dear Mr. Balaji,
                  You have to find out the level of responsibilities that will 
                  be assigned to you in your equity dealer offer.
                1. 
                  Is it just the dealing, which you will put through to various 
                  brokers, while the decision of selecting the Industry, company 
                  and the volume is taken by others?
                2. 
                  Do you have to decide on behalf of your customers, the industry, 
                  company and volume and also conclude the deals yourself?
                In 
                  case 1 you will have to be well versed with market movement 
                  and specific stock movement. Timing is very important and you 
                  will also have to be quick in action. Understanding the reason 
                  to buy or sell at any point of time is necessary. A buy decision 
                  might have been taken for investment or for reversing the earlier 
                  sale. You will also need to be in constant touch with the decision-making 
                  team and give your opinion on the market and specific stock 
                  movements.
                In 
                  case 2 you will be taking the total responsibilities on yourself. 
                  It starts with understanding the customers, their requirements 
                  in terms of liquidity, income, and tax and risk profile. In 
                  addition industry and companies have to be understood. Each 
                  time a deal is decided sufficient justification needs to be 
                  done.
                As 
                  seen from the above equity dealing is a high stress and highly 
                  specialized job. You need to possess strong analytical skills. 
                  Though such a job may not limit your progress, you can become 
                  a good fund manager if you prove your performance. But there 
                  is lesser scope for relationship management in this field. You 
                  may have to make a choice between relationship management and 
                  being an equity dealer.
                You 
                  may like to look at the "sell" side of the brokerage 
                  firm and seek opportunities in institutional relationships. 
                  This will be in the nature of Business Devlopment and hence 
                  a natural progression from your current job.
                All 
                  the Best.
                  Please feel free to write in to Ask Murali about any career 
                  related issues or for more tips on managing your career in its 
                  early stages you could visit 
                  
                   
                  Q:  
                   
                  Thanks a lot for your prompt reply.
                In 
                  my current assignment, I would be doubling up as an equity salesperson 
                  and dealer. During the market hours, I speak to clients over 
                  the phone, help them arrive at decisions(buy or sell), punch 
                  in the orders. After market hours, I go on client calls - It 
                  coild be existing as well as new clients. I would also like 
                  to know whether it is possible to shift into forex operations 
                  or retail management from my present line ? I am presently in 
                  the 6th month of my job and its the 1st job after my graduation. 
                  If I am comtemplating a jump, what kind of industries can I 
                  look at?
                 
                  A : Dear Mr. Balaji,
                  A career in the forex market demands very high levels of energy 
                  apart from being highly stressful. Two minutes is too long a 
                  time in the forex market. Quotes will appear on-screen, sometimes 
                  covering only the last two decimals to save time. Overnight 
                  open positions will give you sleepless nights. There is a likelihood 
                  that you may be worn out within 5 to 6 years of active operation. 
                  Of course you make your money if you are smart. Presently in 
                  India, the operation is restricted to forward cover and transactions 
                  related to trade. But once the capital account convertibility 
                  is allowed, it would be a real game. It would be better for 
                  you to observe some operator, speak to them about the field, 
                  watch Reuter's or other monitors, familiarize yourself with 
                  their movement and then decide on it.
                If 
                  you are contemplating a shift, Mutual funds is one area you 
                  can consider as funds are going to be popular among small investors. 
                  Insurance is another sector that is expected to open up. Debt 
                  market is also another area, which has not gained popularity 
                  as of now.
                
                
                
                
                 
                  Q: What 
                  qualifications do I need for the post of a public relations 
                  officer? What are the other skills one needs to possess for 
                  a career in this field. Is there any scope for persons without 
                  prior experience?
                  Kumar ballo, Bangalore 
                A 
                  : A degree or PG in the Journalism and Mass communication 
                  is considered as the necessary qualification for Public relations 
                  Officer. You should have a general understanding of the social, 
                  cultural, economic and political affairs in addition to formal 
                  education. For persons without experience, some consultants 
                  and PR firms provide on- the- job training. 
                
                
                 
                  Q:  
                   
                  I have done my B.Com and I am planning to continue further studies 
                  in Computer Science. I have attempted entrance tests for MCA 
                  and DOEACC 'B' level. Is DOEACC recognised by the AICTE? Is 
                  it Internationally Recognised? Please advice.
                   Anandham Kumar, Cochin
                A 
                  : The AICTE/DOE accreditation is given by the Department 
                  of Electronics -Government of India and is equivalent to MCA. 
                  It is a good course, especially the 'B' and 'C' levels .As for 
                  international recognition is concerned, an MCA Degree will have 
                  more weightage internationally as it is a Postgraduate degree. 
                  As far as the syllabus goes, DOEACC is much more contemporary. 
                  If you cannot get into MCA then make DOEACC your second choice. 
                  
                 
                   
                  Q: 
                  I am 35 years old defense personnel doing M.A. in Public Administration 
                  from Annamalai University through distance education. I would 
                  like to know whether distance education through correspondence 
                  from Annamalai University is under U.G.C. and whether it is 
                  valid or not. 
                  M. Srinivas, Kanpur.
                 
                  A : A degree from Annamlai University is recognised in 
                  India but the degree may not have the weightage of a regular 
                  degree. 
                
                 
                   
                  Q:  
                   
                  I am BA graduate working in Central Government service as 
                  a Lower Division Clerk in the Ministry. After four years of 
                  service, I would like to join a private or government Public 
                  Relation Department as Public Relation Officer. In this respect 
                  I would like to do PG (Journalism Mass Communication) course 
                  from IGNOU and may be in this academic year I may enroll my 
                  name in M.A. (Mass Communication & Journalism) also. But 
                  due to the market requirement and competition, I am still in 
                  dilemma. How can I make myself as a perfect PRO? How many other 
                  courses are available in the market? Is there any scope without 
                  experience? 
                  Guru Dutt .M, New Delhi. 
                 
                  A : A degree or PG in the Journalism and Mass communication 
                  is considered as the necessary qualification for Public relations 
                  Officer. Apart from this qualification you should have a broad 
                  general understanding of the social, cultural, economic and 
                  political affairs to have a good launch pad. Personal skills 
                  and motivation are the most important in the PR functions. I 
                  believe you should not have any apprehension about the future 
                  of the PR field as all the organisations have realised the pervasive 
                  power of public relations. The PR profession is all set to take 
                  the country by storm. 
                  
                   
                  Q:  I am a finance professional (C.A.) with 12 years 
                  experience in accounts/finance/system including 17 months as 
                  system analyst. I would like to switch my career completely 
                  to software. Please advise me on the opportunities and avenues 
                  available for my background. I have done ERP course in Oracle 
                  financials and I am also willing to undergo adequate training 
                  to achieve my purpose of establishing a career in software/IT. 
                  Presently I am working as an accountant in Liberia, West Africa. 
                  
                  Hariharan, Liberia (West Africa) 
                  
                   
                  A : You can definitely make a career in the software field. 
                  ERP jobs essentially come to those fulfilling certain educational 
                  criteria, functional experience and implementation exposure. 
                  Since you possess the needed educational background and the 
                  necessary experience you could make a switch as a functional 
                  consultant. ERP is well paying and popular in the US as compared 
                  to its popularity in India. 
                 
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