Products
:
Link
advertising
| |
|
| |
|
| |
|
| |
|
| |
|
| ........................................ |
Link
Advertising
|
| |
|
| |
|
Increasing
cost of advertising in the print medium
The print media cost of recruitment advertisements is increasing
every quarter. There are 16 - 24 pages of recruitment advertisements
every week in the recruitment advertisement section of any national
daily. Any communication expert would tell you that you are
fighting with atleast 25 other companies for attention of the
same person, in the same space. What can you do to standout
in the clutter ? How about buying more space ? But, this can
be done by anyone who has deeper pockets than you by paying
premiums for better positions and for more space.
No
achiever would reply to a classified advertisement
Till some years ago, the communication vehicle used for Recruitment
advertisements was classified column. Main reason was that the
eligible candidates outnumbered the number of jobs. Most of
the jobsites today carry job postings; which are the online
version of classified advertisements. We at TMI
Network realized that achievers never get hooked on to such
advertisements. So, we started the niche of creative recruitment
advertisement. Today, 80 % of the space in the recruitment sections
of all major Indian dailies is occupied by creative recruitment
advertisements. All employers are shifting from classified to
creative recruitment advertisements in the print media.
How
to balance both ?
We need to balance between the print advertisement cost and
the HR communication delivered to the achievers. How about creating
a small creative recruitment advertisement in the print media
which gives a link to your detailed creative Jobs
Gallery advertisement / Dream opportunities
(mini website) in CareerMosaicIndia
?
Link
advertising - unique concept
A pioneering concept created by TMI
Network and used successfully for many of its recruitment
advertising clients, addresses this need. By using link advertisement,
you can achieve better hires as you would get exposure through
2 recruitment media - print and Internet. It reduces your advertising
cost substantially and drives the right traffic to your advertisement.
Why
you should not link the print advertisement only to your website
?
Our studies at TMI
Network show that achievers would not like to post their resumes
at the prospective employers web site. They believe that this
would reduce their negotiation power at the interview (You - needed
- the - job, so - you - better - come - at - a - lesser - pay
syndrome). They need to be driven to a neutral site like CareerMosaicIndia
where, they can look at the job & company details and submit
the resume (if they want to). The additional traffic at CareerMosaicIndia
will ensure that your advertisement gets exposure to people who
have not seen your advertisement in the print.
Incentive
for link advertisement
You get 15 more days (45 days instead of regular 30 days) and
can save 50 % of advertising cost at CareerMosaicIndia
for your company.
You also end up saving the print media cost by reducing the size
of your advertisement in print and increasing it on the Internet
at a marginal extra cost.
Standard
Design Package - Link Advertising
View
Presentation | Download
Presentation
•
Previous •
Top • Next
|
