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Startup Guide

Have a big idea? Dreaming of ‘Kab Banega Crore pati’?
Driving down the road…and flash! You hit upon an idea that could change the world. An idea that will put you into the annals of history as a pioneer…but how and where do you start? I’ll help you find out.


Starting your own venture? - Capitalise on your VC

Investors, VCs, lenders don't want to hear 'this business has immense potential.' They want to see a concrete business plan supporting this claim.

In this article we will cover the outline of a complete business plan.

I. Executive Summary
Your business concept
Current situation
Key success factor
Financial situations
II. Vision
Vision/mission statement
Milestone

III. Market Analysis
Overall market situation
Changes in the market
Market segments
Target customers
Characteristics of customers
Needs of customers
Customer buying decisions

IV. Competitive Analysis
Industry overview
Nature of competition
Changes in the industry
Primary competitors
Competitive products/services
Opportunities
Threat and services

V. Strategy
Key competitive capabilities
Key competitive weakness
Competitive evaluation of products and services
Future expansion i.e. products and services

VI. Marketing and Sales
Marketing strategy
Sales tactics
Advertising
Promotion/incentive
Publicity
Trade shows

VII. Operation
Key personnel
Organization structure
Human resource planning
Product/service delivery
Customer service/support
Facilities

VIII. Financials of a business plan
Assumptions and comments
Starting a balance sheet
Profit and loss projections
Cash flow projections
Balance sheet projections
Ratios and analyses

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