Have
a big idea? Dreaming of Kab Banega Crore pati?
Driving down the road and flash! You hit upon an idea that
could change the world. An idea that will put you into the annals
of history as a pioneer but how and where do you start? Ill
help you find out.
Starting
your own venture? - Capitalise on your VC
Investors,
VCs, lenders don't want to hear 'this business has immense potential.'
They want to see a concrete business plan supporting this claim.
In this article
we will cover the outline of a complete business plan.
I.
Executive Summary
Your business concept
Current situation
Key success factor Financial
situations
II.
Vision Vision/mission
statement Milestone
III. Market Analysis
Overall market situation Changes
in the market Market
segments Target
customers Characteristics
of customers Needs
of customers Customer
buying decisions
IV. Competitive Analysis Industry
overview Nature
of competition Changes
in the industry Primary
competitors Competitive
products/services Opportunities Threat
and services
V. Strategy Key
competitive capabilities Key
competitive weakness Competitive
evaluation of products and services Future
expansion i.e. products and services
VI. Marketing and Sales Marketing
strategy Sales
tactics Advertising Promotion/incentive Publicity Trade
shows
VII. Operation
Key personnel
Organization
structure
Human
resource planning Product/service
delivery Customer
service/support Facilities
VIII. Financials of a business plan
Assumptions and comments Starting
a balance sheet Profit
and loss projections Cash
flow projections Balance
sheet projections Ratios
and analyses