Target
audience
The
Internet made its indelible presence felt in India on Independence
Day in the year 1995. In the last 5 years, it has grown exponentially,
inspite of a primitive infrastructure and a closeted government
policy. Today the Indian Internet Subscriber base stands as
1.4 million subscribers (July 2000). On an average, each subscription
has 5 users. Add to these figures, the independent lease lines
used by IT companies.
Today,
residents of over 2 dozen Indian states can access the Internet
from their offices, places of education and even from their
homes. The CareerMosaicIndia career network is targeted at the
following groups :
Resident Indian IT & Non IT professionals
Every single professional, more so the experienced professionals,
have instant access to the Internet via leased lines or through
the STP (Software Technology Park) servers. And it is said that
the second major pre occupation of a professional is "jobs".
Another
interesting insight is that although India has a moderate number
of Internet connections compared to existing global statistics,
the multiple usage of an individual connection dramatically
increases the user-base and even the extent of usage. CareerMosaicIndia,
is designed to meet the information needs of these professionals.
Most techno savvy corporates have their offices plugged onto
the Internet either through VSNL / DoT or through leased lines.
NRI
IT professionals
IT Professionals form the largest group among NRIs in USA. In
addition, IT Professionals are present in sizeable numbers in
the Middle East. Every single NRI IT Professional, especially
those who are now engaged in Y2K projects, will like to keep
in touch with the Indian job market. We believe that there will
be 40,000 NRI IT professionals returning to India this year.
