Case
Studies
In the corporate
sector where human resource is becoming like oxygen to companies
it is important to take care of them in every way you can. This
section will treat you with articles about time tested companies
and what they do to keep their employees happy. May be you can
benchmark with them...?
Narayan
Murthy, chairman and CEO
of Infosys Technologies Limited
Infosys,
which started off with a seed capital of $250 in 1981 is now
one of the largest software companies in India providing IT
consulting and software services to a global client list that
includes companies like Aetna, Aon Corp., Swiss Re, Visa International,
Cisco Systems, Nortel Networks, Vodafone, Apple, Boeing and
Nordstrom. In 1999, Infosys became the first Indian company
to list on the Nasdaq.
Core
Values Of Infosys
Murthy
believes that Infosys was built on three core concepts:
•
The criticality of customised software in creating competitive
advantage for a corporation
•
Globalisation
•
Professionalisation
of the corporation.
According
to Murthy, every successful company "is built on an idea
that is taken seriously in the marketplace. For this, an idea
has to achieve one or more of the following: improve customer
satisfaction, reduce cost, reduce cycle time, improve productivity,
increase customer base, or improve comfort level of customers."
Strategy
It
is all about being unique in the market place. Every organisation
must build uniqueness, which is different from other business
organisations. This uniqueness should be incorporated in to
your business rule and model.
When
the company started out Murthy had to embrace globalisation,
which he defined as "sourcing capital from where it is
cheapest, producing where it is most cost-effective, and selling
where it is most profitable, all without being constrained by
national boundaries.
Company
Policy Towards Employees
Murthy
believes that it is a company’s policy towards its employees
reflects core values of the company. Murthy says "It was
our belief that the first duty of a corporation is to uphold
respect and dignity for the individual…"
Learnings
According
to Murthy “the importance you attach to your value system
is reflected in the cost you are willing to incur for your beliefs
and convictions, thus, the more profound one’s commitment
to a value system, the greater is the cost one is willing to
incur to defend it. A strong value system is one, which is never
compromised even under severe circumstances."
"A
company must recognise its strategic resources and ensure their
long-term supply", Murthy said. "In our case, human
intellect, technology and processes are the three key strategic
resources. We operate in a domain where customer preferences
and technology change rapidly and business models, paradigms
and rules quickly become obsolete. Thus, the only constant for
us is change. These days, the world moves so fast that often
the person who says that something cannot be done is proven
wrong by another person who is already doing it."
Infosys’
success as stated by Murthy, "depends on our ability to
recognise, learn and assimilate these changes quickly and to
bring business value to our customers by leveraging the assimilated
knowledge. Thus, learnability is critical for us. We define
learnability as the ability to extract generic inferences from
specific instances and to use them in new, unstructured situations.
Our company has always placed a premium upon recruiting people
with a high learnability quotient. In fact, the implicit belief
at Infosys is that each person should surround himself or herself
with much smarter people."
Murthy
added that a well -run corporation incorporates and practices
a sound Predictability-Sustainability- Profitability- De-risking
mode – PSPD model.
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