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BELGIUM
GREETINGS
The order of names is the same as in America, with the first name followed
by surname.
First names
are generally reserved for close friends.
You must keep
in mind that there are three linguistic groups in Belgium; German, French
and Flemish. The Flemish language is a variant of Dutch.
While speaking
to a French speaker, use courtesy titles such as Monsieur, Madame or Mademoiselle.
When it comes
to a German or a Flemish speaker, use Mr, Mrs, Ms and Miss.
However, never
use Madame or Monsieur when addressing a Flemish speaker.
It is customary
to shake hands with everyone present in a room upon meeting and leaving.
Among friends,
Belgians touch cheeks and kiss the air three times, on alternate cheeks.
PUNCTUALITY
ALERTS!
The best policy is to take an appointment at least one week in advance.
If the company has scheduled your appointment for 11:30 am, consider it
a meeting over lunch.
Punctuality is to be maintained at all times. Generally, the first meeting
does not revolve around business too much. It is more important for Belgians
to know the kind of person you are before getting into any business tie-ups.
Expect your first appointment to be social.
BUSINESS
HOURS
ESTABLISHMENTS WEEKDAYS
TIME
Government Offices
Monday-Friday 8:30am to 12 am and 1:30 pm to 4:30
pm
Banks
Monday-Friday 9:00am to 12 am and 2:00pm
to 4:00pm
Private Companies Monday-Friday
8:30 am to 6:00pm
Shops and stores
Monday-Friday 9:00am to 7:00pm
BEST
TIME FOR BUSINESS TRIPS
You are welcome the whole year round, although it is preferable to avoid
certain times in the year. For Belgians summer vacations are between July
to August, try and avoid any business trip around that time. The period
between 20 December and 6 January is taken up by Christmas and New Year
celebrations. The week before and after the Easters and of course official
holidays.
OFFICIAL
HOLIDAYS for 2001
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DATE
1
January
15-16 April
1 May
June
June
11 July
21 July
15 August
27 September
1 November
11 November
15 November
25 December
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EVENT
New
years
Easter Sunday and Easter Monday
Labour day
Ascension day
Whit Sunday and Whit Monday
Flemish-speaking community day
National Commemoration day
Assumption
French- speaking community day
All-saints day
Armistice Day
Dynasty day (Government offices only)
Christmas
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CONVERSATION
WITH BELGIANS
First and foremost, be sure to speak in a low, moderate tone, regardless
of the topic in discussion. Too much excitement in your voice can be frowned
upon.
Suggested topics of conversation;
Your travels around Belgium
Sports, especially bicycling and soccer
Praising the food and beer you have sampled during your stay.
Avoid -
Politics
Various languages spoken in Belgium. Do a bit of reading on that if you
have to.
Cracking jokes about the Flemings to Waloons and vice-versa.
BELGIAN
DRESSING
Belgians prefer to dress conservatively. Men are expected to wear suits
and ties. Business suits and dresses are the standard attire for woman.
In the Belgian culture, slip on shoes such as loafers are not considered
appropriate for men. Make sure to polish your shoe to the highest gloss
(talking to all the men out there!!). When invited to someones home,
you dont have to dress as formally. For example, a man can wear
a sport coat with a shirt, tie and trousers. The ladies can wear a top
and a pair of trousers. However, Belgians traditionally dress in their
best on Sundays.
BUSINESS
ATTITUDE
There are a few things you must keep in mind before negotiating;
Exchanging business cards, it is a standard protocol.
It is recommended that you have your business card in two languages. One
side should be in English and the other in French or Flemish, depending
on the main language of your business travel region.
Belgians are keenly aware of their status in the corporate hierarchy.
They respect privacy; knock and wait for an answer and keep doors closed
in the office.
Meetings usually start with some preliminary small talk before
getting down to business.
Avoid personal subjects like what do you do? Its considered
inappropriate in Belgium.
Try to remain modest about your accomplishments; self-aggrandisement is
not appreciated in their culture.
The predominant cultures in Belgium are French, Dutch and German. Studying
these cultures can be beneficial to a business traveller.
Belgiums cultural and linguistic divisions are sensitive subjects.
You must not confuse the three cultural groups.
When conducting a meeting, its agenda should be distributed to everyone
in attendance.
Belgian business people prize mutual trust.
Be sure to promptly reply to any request from a Belgian office.
Decision-making differs from region to region. When doing business with
Flanders, a collective response is welcomed whereas in Wallonia the highest
person in authority takes the final call.
BUSINESS
ENTERTAINMENT
Lunch is the most popular time for business meals.
Belgian dinner hour begin at 7:30pm or later.
Before meeting in a conference room or restaurant your host tells you
where to sit.
If your shoes are dirty, it is only too polite to remove them before entering
a room.
Dont drink until the toast is made. If your host stands when proposing
a toast, you should do the same.
Among the Flemish, glasses are raised twice during a toast. First you
raise glasses during the verbal toast and then you proceed to raise the
glass again, after which you take your first sip.
During a meal, do not put your hands under the table, its considered bad
manners.
Belgiums most famous culinary items are mussels, chocolates, waffles,
three hundred types of beers and French fries. Be sure to compliment their
food.
If the maitre d has been especially helpful, give him a 50 to 100BF
tip.
Hotel shuttle drivers receive a minimum of 15 percent of what it would
have cost you if you would have taken a taxi to the hotel.
Hotel, railway porters and chambermaids receive a tip of 25 to 50BF.
Cloakroom attendants receive 50 to 100 BF per coat.
Washroom attendants receive 10 to 20 BF.
GESTURES
Do not snap fingers as it is considered a vulgar gesture.
Talking with your one hand in your trouser pocket is rude.
Never point your index finger at anyone.
Always maintain an arms length distance when talking to another
person.
Above all, avoid gesturing! Its better to appear formal and restrained.
GIFT-GIVING
Gift giving is not an integral part of Belgian business culture. If you
still wish to give one, do not include your business card with it and
do not give anything that has your company logo on it. If an invitation
is extended to you at a Belgian home, bring flowers and chocolates for
the hostess. Do not bring chrysanthemums, which are evocative of death
or thirteen of any flower. Red roses are kept only for romantic occasions.
Any gift should be presented before a meal. When you are presented with
a gift, open it in front of the giver and express your gratitude.
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