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Welcome
to the land of the Mercedes Benz
Germany has
become synonymous with the BMW, Volkswagen, Zeiss cameras, SAP technology,
and of course, the ubiquitous Beer. Acquaint yourself with a few facts
about the Deutsche culture before you set foot on the Vaterland (Fatherland.)
Greetings
Be prepared to hear Guten Morgen (good morning), Guten Tag (hullo), Gute
Nacht (good night) and Auf Wiedersehen (till we meet again), quite often
during your stay in Germany.
Courtesy
dictates that when entering a shop, restaurant, train or a similar venue,
visitors should say Guten Tag before saying what it is that they want.
The same greeting is used even in business situations. A firm handshake
with direct eye contact is expected both on being introduced and when
taking leave. Men usually click their heels smartly when shaking hands.
Ladies do a charming little curtsy when greeting someone.
Business
meets
Who introduces you, how they do and when they do will determine your importance
in a Germans view. They prefer third party introductions. Address
men with the prefix Herr, followed by their occupational title.
For instance, Herr doctor
Likewise, ladies are addressed
with the prefix Frau if theyre married; and Fräulein
(pronounced as fraw-line) if theyre not.
§
Watch out (quite literally!)- Being late for a business appointment is
considered an unforgivable lapse in etiquette.
§ Shake hands with all the members in a group and not just
with the person whos been introduced to you.
§ Maintain direct eye contact when talking to someone or when
someone is talking to you.
§ Bring plenty of business cards.
§ Germans are very particular about hierarchy and the proper
business protocol and expect you to be the same. The eldest or higher
ranking person enters a room first. At meetings, follow the examples of
senior participants as to how formal you should be.
§ Germans are quite blunt and direct in their speech, so if
you want to score points dont ramble, but come straight to
the point.
§ Seriousness of tone and manner is maintained at all times.
Business
style
§ Germans dont expect you to sell your product or services
aggressively. They prefer to let the product speak for itself. They are
not very impressed with slick presentations or glitzy advertising gimmicks.
In fact, any exaggeration on your part will lower your credibility substantially.
Also, dont be effusive. Understate rather than over-sell.
§ Plan your business proposal very carefully. Business meetings
are taken very seriously. So dont try to liven it up with humour.
(In fact our brand of humour will be quite incomprehensible to them and
theirs to us!) You will be expected to be well prepared and organised.
Back up your claim with substantial data and observations.
§ Dont pressurise your German counterparts to take swift
decisions. Decision-making is done in a very deliberate measured fashion.
You can expect yourself and your business proposal to come under their
eagle-eyed scrutiny, before any action is decided on.
§ Dress conservatively- the concept of Friday dressing is
still to catch on! Khakis and other casuals are not appropriate corporate
wear. Incidentally, Indian women wearing saris are viewed with what amounts
to awe!
Business
and social etiquette
Its very unusual for a business associate to entertain you at home,
but if youre invited, its a rare honour indeed. First names
are reserved for family members and very close friends-so be formal. As
with business meetings, you have to be on time. If youve been held
up for some reason, call up and notify your hosts.
When you
visit someone its polite to take a gift with you. You could take some
curios from India or a box of chocolates. A bouquet of unwrapped flowers
(in odd figures) is ideal. But dont ever give a bunch containing
13 flowers. It is considered unlucky. Also, never give lilies- theyre
used at funerals.
Conversation
Be friendly, but dont ask too many personal questions. Germans fiercely
guard their privacy. Safe topics for conversation are sports, travel and
politics (a hot favourite with Germans!)- But dont get involved
in this if youre not well informed.
Germany produces
some of the worlds finest beer and if youre fond of beer,
you can talk endlessly about this topic. Most Germans enjoy exchanging
notes with other connoisseurs of this brew. Whatever you do talk about-
remember that one topic is taboo- the War or the Holocaust.
Wining
and dining
Dont sit till you are told where to sit. If youre the main
guest, youll probably be asked to sit at the head of the table.
Wait for your host to propose a toast before you commence eating. Hell
say Zum Wohl or Prost- both of which generally
mean a toast for good health. When the toast is being proposed, maintain
direct eye-contact with the host from the time the glass is raised till
its placed on the table. If you cant hold your liqueur well, pass
up the round of drinks. You can opt for mineral water or soda instead.
When eating-use
your fork and spoon. Eating with your hands is not appreciated unless
the nature of that particular food demands that you do.
If you are
hosting a party at a restaurant, make the payment arrangements beforehand.
You dont have to tip because a 15% service charge is almost always
included in the bill.
Enjoy your memorable tryst with this charming part of the world!
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