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SPAIN
Greetings
- Addressing people by
their first names ais acceptable only for close friends, children, and
teenagers.
- When addressing elders
or people you have been just introduced to, follow the Spanish business
protocol of using the formal "Usted" mode of address.
- When addressing each
other, men who are university graduates, businessmen or other professionals
often use the courtesy title "Don" to confer respect.
- Handshakes are a standard
part of Spanish business protocol.
- It is imperative that
you address individuals by any titles they may have, followed by their
surnames. For example, teachers prefer the title "Profesor",
and engineers are referred to as "Ingeniero."
- Basic titles of courtesy
(followed by a surname) are always appropriate.
Mr. - Señor
Mrs. - Señora
Miss - Señorita
Dressing up
- Spaniards dress well.
There are chances that your appearance will be perceived as an indication
of your social standing and relative success.
- Spaniards dress in
a more conservative manner when compared to Americans, and they are
fond of designer clothes.
- Stick with quality,
emphasise on conservative clothing in subdued colours. Brand names will
be noticed!!
- Dressing "con
elegancia" means that men should wear dark suits and ties, preferably
with starched white shirts. Do not remove your Suit jackets as it is
considered impolite to be seen without a suit jacket.
- Business suits or dresses
made with high quality fabrics is what the women should opt to wear.
Trousers have not yet gained acceptance in Spain, but wearing them in
the evening is fine.
- Shorts are unacceptable
in public.
Topics you can converse on
- Your home country
- Travel
- Sports, especially
soccer
- Politics (Just be sure
what you are talking about!)
Topics you can Avoid
- Bullfighting
is a revered art form here. Consequently, it will be in your best interests
to refrain from airing any criticisms about this practice.
- Religion and war is
a topic you can avoid.
- Avoid placing too much
of an emphasis on your professional experience and business success
during a conversation.
- It is considered rude
to make personal inquiries, especially during first introductions.
Public Behaviour
- Spaniards get a sense
of identity from their particular region rather than the country as
a whole.
- Be sensitive to regional
differences; making misinformed comments about a Spaniard's region of
origin could be taken as a grave insult
- The first-time introductions
with Spaniards should be made in a formal manner. Extend a brief but
firm handshake, and maintain an eye contact during the meeting. A "Buenos
dias", "Buenas tardes" or "Buenas noches" should
accompany your greeting.
- Women generally lightly
embrace, and then touch cheeks while lightly kissing the air.
- In the company of friends,
it's common in for men to hug or pat each other on the back, in addition
to a handshake.
- Spaniards may not only
stand uncomfortably close, but also pat your arm or shoulder when conversing
with you. If you encounter these gestures, moving away will only cause
offense.
- One common gesture
is snapping the hands downward to emphasise a point.
- The North American
"O.K." symbol (i.e. making a circle of the first finger and
thumb) is considered rude.
- A highly religious
country, Spaniards could be easily offended if you take the Lord's name
in vain. It is advisable to refrain from swearing in the presence of
others.
- If you want to catch
the attention of a person then turn your palm down, then wave your fingers
or entire hand.
- Before getting into
a taxi, be sure to negotiate the fare.
- When a public restroom
is needed, men should look for a door marked "Caballeros,"
while women should look for a door marked "Senoras." In smaller
towns, rooms marked "W.C." (for "water closet")
are bathrooms used by both men and women.
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