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ITALY
GREETINGS
Use "Signore" (Mr.) and "Signora" (Mrs.), plus
the family name, when introduced to strangers
Do not use first names until you are invited to do so
Between executives and subordinates, first names are not used in
Italian business culture
A male university graduate is given the title of "Dottore",
while the female equivalent is "Dottoressa." Even if you're
only assuming a person is a graduate, it's usually appreciated if you
use this title, as it confers respect
Italian business etiquette requires that personal and professional
titles be used constantly, whether in casual conversation or formal writing
If you have to summon a server or clerk, you may use the phrase
"senta", which means, generally, "please come here.
PUNCTUALITY
ALERTS!
Familiarity is important in Italian business culture, ensure that
you find a well-connected contact that can establish the right introductions
on your behalf
Italians are not very punctual. However, as a visitor, you must
arrive on time. Be prepared to wait 15-45 minutes before your Italian
counterpart appears.
Northern business hours are usually 8:30 a.m. to 12:45 p.m. and
3:00 p.m. to 6:30 p.m., Monday through Friday. Also, a lot of businesses
are open Saturday mornings
In central and southern Italy, business hours are from 8:30 a.m.
to 12:45 p.m. then 4:30 p.m. or 5:00 p.m. to 7:30 p.m. or 8:00 p.m., Monday
through Friday, and 8:30 a.m. to 12:45 p.m. Saturday. The southern business
pace is usually less intense
In many cities, such as Rome, there is a long break lasting as
long as two hours, from 1:30 p.m.-3:30 p.m. Business is often discussed
during this break, over lunch
Generally, the best times to plan appointments are between 10:00
a.m. and 11:00 a.m., and after 3:00 p.m
Summer vacation periods are between August and September, avoid
any appointments during this period. If you write for an appointment in
mid-July, you may not receive a satisfactory reply until September
CONVERSATION
WITH ITALIANS
Talk about:
- Italian architecture
- Italian art and films
- Sports, especially soccer
- Italian food and wine
- The Italian landscape
- Opera
- Praising the hospitality you're receiving
- Current events
Dont
talk about:
- Religion/the Vatican and its policies
- Politics
- Taxes
- The Mafia
- World War II
- Criticizing Italian culture, even if your Italian counterparts are doing
so
- Questions about private family concerns
- Italian stereotypes
ITALIAN
DRESSING
Dress tends to be on the formal side for both men and women, whether
in business or social situations
Men wear sophisticated ties with well-cut dark suits
Their accessories include cuff links, tie clips, and stylish watches
Choose only quality fabrics, such as lightweight wools and silks
Women are advised to dress simply and with elegance
Darker, subdued shades are preferred
Shorts are unacceptable in public
BUSINESS
ATTITUDE
Italians generally prefer to do business with only the most important
people in any organization
The use of business cards is common and you should have your card
translated into Italian on the reverse side
Ensure that any advanced educational degrees and your full title
or position are featured on both sides of your business card
Present a warm, dignified demeanour during the meeting
Bring a carefully planned, logically organized proposal to the
meeting
All presentation materials and packaging should be aesthetically
pleasing
Hierarchy is key, especially in larger traditional Italian businesses
There is tremendous respect for power, as well as age
In Italian business culture, most decisions are made in closed
quarters by various people, not just the highest figure in authority.
BUSINESS
ENTERTAINMENT
Don't refuse an invitation to dining in a restaurant because Italian
hospitality plays an important role in business life
Don't drink too much since Italians consider wine as a food to
be sipped
Ask your Italian client's secretary to suggest a favourite restaurant
When dining, keep both hands above the table, not one resting on
the lap. · Use your knife to pick up cheese, and don't eat any
fruit except grapes or cherries with your hand
The most common toast is "salute" (to your health), or,
more informally, "cin-cin.
White wine (bianco) is typically served with appetizers or fish,
while red wine (Rosa) usually accompanies appetizers and meats. A sweeter
wine may be served with dessert
The most honoured position is at the middle of each side of the
table, with the individual of the greatest importance seated to the immediate
right of the host
GESTURES
A sign of defiance and/or derision is stroking your fingertips
under your chin and thrusting them forward
Holding your hand palm down with the index and little fingers straight
out, and the others curved inward, symbolized the devil's horns, and the
message is to ward off evil. If the same gesture is done with the fingers
pointing upward, it is an obscene message
GIFT-GIVING
Business gifts are sometimes given at a senior managerial level
Gifts like liquors or delicacies, or crafts from the visitor's
country are appropriate. Don't give gifts that are obviously a vehicle
for your company's logo
If you are invited to someone's home, bring gift-wrapped chocolates,
pastries or flowers
Never give an even number of flowers. Don't give chrysanthemums
since they are used for funerals. Don't give a brooch, handkerchiefs,
or knives since they connote sadness
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