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Put the customer in control The Customer Revolution. Patricia B Seybold. Random House Business Books. 382 pages, ISBN 0712669841, Fab Price Rs 742.50. Organisations need to design an infrastructure and business model that is sensitive to customer feedback. The book gives a detailed analysis of best practices in 14 companies from Asia, Europe and North America. The Internet has changed the dimensions of customer relationships. Companies no longer get a second chance. The book advocates that it is now a financially viable option for companies to build relationships with customers. Today's demanding customers are armed with information and so, control the future of companies. Patricia B. Seybold, author of Customers.com, highlights the e-business approaches that make for a customer centred business model. Why customers are in Control, surviving the e-market revolution, and measuring what matters to customers are the issues covered. Designing your business, keeping in mind customers in with an ability to morph, is what you will also find in the book. The XML Handbook. Charles F Goldfarb, Paul Prescod. Prentice Hall. 2000. 1013 pages, ISBN 0130147141. Fab Price Rs 1818.05 The inventor of SGML, Dr Charles F Goldfarb explains concepts related to XML. The book deals with topics like how XML came into being, and what makes it different and more powerful than HTML. Illustrations help to elucidate XML tools. What you can do with XML, case studies, and a brush up of syntax and features. A good read to build on your XML, although not suggested as a programmer's guide. Inside the Tornado. Geoffrey A Moore. Harper Collins. 1999. 244 pages, ISBN 0887308244. Fab Price Rs 597.60 Inside the Tornado is a behind-the-scenes look at hyper growth companies. This sequel to 'Crossing the Chasm' covers new strategies that a company can adopt to meet the stir in the market, which might be totally unlike their previous approach. Inside the Tornado also deals with technology-enabled businesses and industries and how they can attain a 'gorilla' status. This is aptly expounded through examples. Moore explores ways to exploit resources gained during the pre-tornado phase to be used at the time when the tornado strikes. How to handle post tornado issues is also discussed. A useful book for technology enthusiasts who want to be forewarned! Compiled
by Archana Jayakar |
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