The
New Indian Express -- Hyderabad, 23 March 2001 -- Have you thought
why employers are willing to spend a large sum of money on creative
recruitment advertisement in print media, when the same can be
done at a lower cost through classifieds ? Till a few years back,
classifieds were the only option available for recruitment advertisements.
Employers have realised that it is very difficult to attract talent
through classifieds. Their target audience the passive job
seeker does not respond to classifieds.
"Historically,
jobsites have taken the concept of classified advertising from
print to the Internet medium. As a result, most jobsites are seen
as an extension of classified advertisement in print", says
Mr Sriram Padmanabhan, National Sales Manager - CareerMosaicIndia.com
However, two industry leaders differentiated themselves by
starting Creative Recruitment Advertising on the Internet.
Bernard
Hodes Network, world's largest Recruitment Advertising
network introduced this concept on the Internet through Careermosaic.com,
and TMI Network,
India's largest Recruitment advertising agency through Careermosaicindia.com
in India. These pioneers strongly believe that job postings
focus on the active jobseeker, "who is looking for you
" (you as in the employer). But employers look for
the achievers - "whom you are looking for".
Careermosaicindia.com,
only jobsite providing JOBS
GALLERY, the creative recruitment advertisement
product on the Internet. "Jobs Gallery with more information
about the employer, will attract the passive jobseekers who are
not looking for a change", says Mr T.Muralidharan - MD
& CEO, CareerMosaicIndia.com This product from Careermosaicindia.com
has been effective in bringing jobs ads with style and creativity.
India's best corporate advertise in this section with colour
creative ads (just like in the newspaper!) wooing professionals
in various fields. This is an excellent add on medium to CRA
in print media with no additional creative costs involved.
About
Careermosaicindia.com
CareerMosaicIndia.com represents one of the biggest career opportunity
sites for Indian professionals today. As an international associate
of Headhunter.net,
one of the leading career sites in the world, CareerMosaic
India forms a platform for quality professionals to access
- the most wanted jobs abroad and the best jobs in the
Indian subcontinent. It aims to bridge the gap between foreign
employers and Indian talent.
It
has a global presence over ASEAN, Quebec, India, United Kingdom
and the USA. The parent company, Careermosaic, born on July
4th 1994, was the world's first online recruitment site.
In
July 2000 Careermosaic merged with its former rival Headhunter.net,
USA to further this momentum by creating a dynamic combined site
featuring over 250,000 job postings, making it the fastest
growing job site in the world.
About
TMI
Network
TMI Network is India's largest recruitment agency and leading
recruitment company. With corporate offices in seven of the largest
cities in India and over 500 corporate customer clients over India,
UAE, Sultanate of Oman, Mauritius, Bahrain and the USA, TMI
Network is gearing up to be the world's largest talent management
outfit for Indian talent. TMI
Network is part of the Bernard Hodes Network, worldwide network
of recruitment advertising agencies.
For
more information, contact : Ms. Rajeshwari on telephone 91-40-7727700, fax 91-40-7727725
or e-mail : rajeshwari.hyd@cxknetworks.com.
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