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Health
is wealth at DaimlerChrysler
The cost of footing the employees medical bills can
be quite a handful. Keeping medical costs low as well as taking care of
employees health was a challenge DaimlerChrysle an Automaker giant
took up. By introducing the National Wellness Programme in the 1980s,
DaimlerChrysle was moving through uncharted waters. Their aim was to keep
employees healthy and happy thus making sure they stayed aboard and afloat!
Today medical wellness programmes are a common feature in the corporate
world, especially among high risk groups. Through 15 years of ups and
downs the programme still remains a thumping success. It weathered the
Chrysler merger with Daimler-Benz AG in 1998, came out of it unscathed
and in the process received 23 gold medals awarded by Wellness Councils
of America (WEKCOA). The Wellness programme now serves the need of 81,000
employees in 26 locations.
What is this programme all about you may ask? Staywell an international
health provider paired up with DaimlerChrysler to implement a gargantuan
health programme that required 60 coordinators to work on the project.
The package consists of seminars and workshops on health related subjects
held 2-5 times a month. Participants get the chance to earn WellBucks,
which they can exchange for health-related items.
The programme is not a substitute for doctors consultation and care.
It stops at prevention and healthy living. It restricts itself to taking
care of health appraisals and assessment tests, which gauge an employees
health. This is done to minimise risk factors related to stress, diet,
health and fitness, cholesterol and blood pressure levels. An onsite health
library and health videos are also available in addition to this.
Those in danger of health hazards or risks are eligible for the NextStep
programme that takes care of counselling. This can be conducted over the
telephone and if needed an expert is called in to do the job. Information
regarding problems and illnesses is kept highly confidential.
A remarkable feature about the StayWell programme is its efficient working
in dissemination of information. The benefits include enhanced productivity,
better health, reduced absenteeism and a satisfied employee. DaimlerChrysler
refuses to divulge any information regarding the cost of the training
programme, but it is very vocal about the benefits- reason enough for
it to continue the efforts it pioneered!

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