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CareerMosaicIndia pioneers online creative recruitment advertising

he New Indian Express -- Hyderabad, 23 March 2001 -- Have you thought why employers are willing to spend a large sum of money on creative recruitment advertisement in print media, when the same can be done at a lower cost through classifieds ? Till a few years back, classifieds were the only option available for recruitment advertisements. Employers have realised that it is very difficult to attract talent through classifieds. Their target audience the passive job seeker does not respond to classifieds.

"Historically, jobsites have taken the concept of classified advertising from print to the Internet medium. As a result, most jobsites are seen as an extension of classified advertisement in print", says Mr Sriram Padmanabhan, National Sales Manager - CareerMosaicIndia.com However, two industry leaders differentiated themselves by starting Creative Recruitment Advertising on the Internet.

Bernard Hodes Network, world's largest Recruitment Advertising network introduced this concept on the Internet through Careermosaic.com, and TMI Network, India's largest Recruitment advertising agency through Careermosaicindia.com in India. These pioneers strongly believe that job postings focus on the active jobseeker, "who is looking for you " (you as in the employer). But employers look for the achievers - "whom you are looking for".

Careermosaicindia.com, only jobsite providing JOBS GALLERY, the creative recruitment advertisement product on the Internet. "Jobs Gallery with more information about the employer, will attract the passive jobseekers who are not looking for a change", says Mr T.Muralidharan - MD & CEO, CareerMosaicIndia.com This product from Careermosaicindia.com has been effective in bringing jobs ads with style and creativity. India's best corporate advertise in this section with colour creative ads (just like in the newspaper!) wooing professionals in various fields. This is an excellent add on medium to CRA in print media with no additional creative costs involved.

About Careermosaicindia.com
CareerMosaicIndia.com represents one of the biggest career opportunity sites for Indian professionals today. As an international associate of Headhunter.net, one of the leading career sites in the world, CareerMosaic India forms a platform for quality professionals to access - the most wanted jobs abroad and the best jobs in the Indian subcontinent. It aims to bridge the gap between foreign employers and Indian talent.

It has a global presence over ASEAN, Quebec, India, United Kingdom and the USA. The parent company, Careermosaic, born on July 4th 1994, was the world's first online recruitment site.

In July 2000 Careermosaic merged with its former rival Headhunter.net, USA to further this momentum by creating a dynamic combined site featuring over 250,000 job postings, making it the fastest growing job site in the world.

About TMI Network
TMI Network is India's largest recruitment agency and leading recruitment company. With corporate offices in seven of the largest cities in India and over 500 corporate customer clients over India, UAE, Sultanate of Oman, Mauritius, Bahrain and the USA, TMI Network is gearing up to be the world's largest talent management outfit for Indian talent. TMI Network is part of the Bernard Hodes Network, worldwide network of recruitment advertising agencies.

For more information, contact :
Ms. Rajeshwari on telephone 91-40-7727700, fax 91-40-7727725 or e-mail : rajeshwari.hyd@careercommunity.co.in.

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