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Press
Section
CareerMosaicIndia
pioneers online creative recruitment advertising he New Indian Express -- Hyderabad, 23 March 2001 -- Have you thought why employers are willing to spend a large sum of money on creative recruitment advertisement in print media, when the same can be done at a lower cost through classifieds ? Till a few years back, classifieds were the only option available for recruitment advertisements. Employers have realised that it is very difficult to attract talent through classifieds. Their target audience the passive job seeker does not respond to classifieds. "Historically, jobsites have taken the concept of classified advertising from print to the Internet medium. As a result, most jobsites are seen as an extension of classified advertisement in print", says Mr Sriram Padmanabhan, National Sales Manager - CareerMosaicIndia.com However, two industry leaders differentiated themselves by starting Creative Recruitment Advertising on the Internet.
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Bernard Hodes Network, world's largest Recruitment Advertising network introduced this concept on the Internet through Careermosaic.com, and TMI Network, India's largest Recruitment advertising agency through Careermosaicindia.com in India. These pioneers strongly believe that job postings focus on the active jobseeker, "who is looking for you " (you as in the employer). But employers look for the achievers - "whom you are looking for". Careermosaicindia.com,
only jobsite providing JOBS
GALLERY, the creative recruitment advertisement product on the
Internet. "Jobs Gallery with more information about the employer,
will attract the passive jobseekers who are not looking for a change",
says Mr T.Muralidharan - MD & CEO, CareerMosaicIndia.com This product
from Careermosaicindia.com has been effective in bringing jobs ads with
style and creativity. India's best corporate advertise in this section
with colour creative ads (just like in the newspaper!) wooing professionals
in various fields. This is an excellent add on medium to CRA in print
media with no additional creative costs involved. About
Careermosaicindia.com It has a global presence over ASEAN, Quebec, India, United Kingdom and the USA. The parent company, Careermosaic, born on July 4th 1994, was the world's first online recruitment site. In July 2000 Careermosaic merged with its former rival Headhunter.net, USA to further this momentum by creating a dynamic combined site featuring over 250,000 job postings, making it the fastest growing job site in the world. About
TMI Network For
more information, contact : |
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